How does one compete against a global coffee giant in these tough times?
How about with as little clothing possible? That's the idea behind the latest trend sweeping across America's leading coffee region.
Female baristas in Seattle-area coffee shops are shedding their clothes and donning lingerie and skimpy outfit in order to percolate business, reports The Seattle Times:
To stand apart from the hordes of drive-through espresso stands that clutter the Northwest's roadsides, commuter coffee stops such as Tukwila's Cowgirls Espresso are adding bodacious baristas, flirty service and ever more-revealing outfits to the menu.
At Port Orchard's Natté Latté, baristas sport hot-pink hot pants and tight white tank tops. Day-of-the-week theme outfits ranging from racy lingerie to "fetish" ensembles are the dress code at Moka Girls Espresso in Auburn and at several Cowgirls Espresso stands in the area. Bikini tops are the special at Café Lorraine on Highway 9 in Woodinville, and the women of The Sweet Spot in Shoreline pose provocatively in Playmate-style profiles on the stand's Web site.
Wait, you say: surely this is a rare thing, indeed. A regional anomaly. No, it's not. Even Maine has caught the sexy barista craze, with a proposed topless coffee shop in the planning stages. Do hot coffee and no clothes mix? It remains to be seen.
And while it might be tough to imagine a half-naked drive-through working in our freezing winters, it poses the question: how far will business go become recession proof?
by Brad Frenette Coffee, nudity
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